7 Deadly Sins of Presentation Technology

Presenters today tend to rely heavily on the latest technology to deliver their message.
Overhead projectors have joined the Jurassic age, replaced by slick notebook computers and
multimedia projectors. While this new technology has the potential to enhance your
presentations, it also carries its own risks. Remember Murphy’s Law? “Things will go wrong in
any given situation if you give them a chance” holds especially true for gadgets and gizmos during a
presentation. You can keep an already stressful situation from worsening if you’ll avoid these 7
Deadly Sins of Presentation Technology.

  1. Missing connections. Make certain you have all the connections you’ll need for two
    devices to communicate. For example, to connect an Apple notebook to a multimedia
    projector requires a mini-DVI adaptor. If you’re connecting a video camera to a
    television monitor or projector, you’ll need to determine whether you’ll be using Svideo,
    component or composite interfaces.
  2. Cords that are too short. The optimal room set-up should determine the placement of
    your notebook, not the length of any projection cords or power cords. Bring, or
    arrange for, extension cords so you aren’t limited by an arbitrary standard. Also, be
    sure to bring any adapters needed for power cords.
  3. Incompatible formats. Video formats vary around the world. The U.S. uses NTSC,
    much of Asia uses PAL and several countries in Europe use SECAM. This means a video
    tape from the U.S. wouldn’t play in standard equipment in Asia. If you’re giving
    international presentations, or hosting them, resolve any format issues and arrange for
    multi-system equipment to be available. If you’re using a DVD, make sure the necessary
    hardware and software is available and installed.
  4. Unfamiliarity with software programs or remote devices. Most people have a basic
    knowledge of slide presentation software, but to use advanced features, you’ll need
    practice and an awareness of any cross-platform issues. I prefer to bring my own
    wireless presentation remote because I know its features. I’ve seen presenters press
    too hard on the advance button of an unfamiliar remote and burn through thirty slides
    before they even knew what was happening. Older remotes use IR technology that
    requires more precise line of sight positioning. Presenters who move around the room
    sometimes exhibit contortionist behavior to get their remotes lined up with the USB
    receiver.
  5. No backup. If you present enough times, eventually you’ll find yourself in the position of
    not having your presentation loaded on the computer you’ll be presenting from.
    Without backup, you’re doomed. Have a copy of your presentation slide show on both
    a USB flash drive and available online. The advantages of these two media over a CD is
    that you can edit the slide show.
  6. No spares. Always carry spare batteries with you for any peripherals such as your
    remote, external speakers, timers, recorders, laser pointers and wireless microphones.
    Replacement bulbs for projectors are expensive, but if you’re bringing your own
    equipment, having a spare could save the presentation.
  7. Not practicing. Never wait until the start of your presentation to begin interacting with
    the technology. If you’re giving your presentation offsite, arrive early to test equipment
    and review placement of the projector. The image should fill the screen and be in sharp
    focus. Avoid “keystoning” (an image that is smaller at the top or bottom) by adjusting
    the height of the projector. Avoid lateral distortion by making sure the projector is
    perpendicular to the screen.

You can prevent most of these technology mishaps if you supply your own equipment. Offsite
presentations sometimes make it impractical, so when that’s the case, remember the three
“P’s.” Plan for the best. Prepare for the worst. Practice with what’s available.

A final word of warning for presentation road warriors: Despite your best efforts, technology
will still sometimes fail. When it happens, keep in mind that slide shows are support for
presentations, not replacements. Cicero didn’t have PowerPoint. Nor did Lincoln, Churchill or
Martin Luther King Jr. They all delivered some of the most powerful messages in history.

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